With so much sound, be sure to understand what you are doing, for you as well as your businesses sake (or client).
Many variables contribute to some successful rebrand — strong research, stellar imagination, a strategic launching plan and more. But here’s one crucial variable that’s often overlooked: the relationship between the branding business and the CMO. A rewarding relationship can make sure a brand succeeds. Here are three significant things to think about.
1. Falling For The Right Associate (more…)